Notes from building software for the shop floor.
Practical write-ups on CRM/ERP rollouts, field-force automation, AI and digital growth — new articles as they publish.
Field Force Reporting Application: The Complete Guide for Sales & Marketing Teams
How a Field force automation application can change the performance of the sales and marketing team there by helps the company to achive its goal?
Measuring AI ROI: Frameworks for Linking Enterprise Tech Spend to Profitability
Discover how businesses can measure AI ROI beyond simple productivity gains. Learn practical frameworks for connecting enterprise technology spending with revenue growth, cost savings, operational efficiency, and profitability—and how to demonstrate software investment value to the board.
Boosting Sales Team Performance in the Pharmaceutical Industry: 5 Simple Strategies
Discover five practical strategies to improve pharmaceutical sales performance — from empowering field teams with product and market knowledge to smarter planning, target management, reporting, and technology-driven field sales automation. Learn how FEP helps pharmaceutical companies streamline field operations, improve productivity, and make data-driven sales decisions.
Why Steel & TMT Bar Manufacturers Are Rethinking Their Sales Engine in 2026
Rethinking sales strategies for morden manufaturers